Ant Rentals Media Branding

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Team

Andrew Yip
Ray Wang
Aurelio Selman
Wow Branding

Duration

Ongoing operation

Tools

Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Figma

Role – Digital Marketing Specialist

• Accelerated Ant Rental’s social media metrics by strategic content planning and graphic design, developing a vibrant online community with a 121.1% higher engagement rate than competitors.

• Developed new functions of Content Management System by integrating a hiring system and a SEO blog to boost user experience, resulting in increased website traffic by 36.7%

• Boosted lead generation by 46% through strategic implementation of email marketing campaigns on HubSpot CRM, achieving a 36% open rate. This digital marketing initiative resulted in a 20% rise in sales

Western Canada’s Largest Independent Source for Equipment Rentals and Sales

Filmed by me and edited by Aurelio Selman

Logo

Collaborated with Wow Branding

Colors & Font Family

Collaborated with Wow Branding

ANT Website Design & Development (click to see the live site)

Online Rental System Powered by Point Of Rental
SEO Blog
Company Career Portal

Social Media

ANT Equipment Graphics (Application)

Business Impact

– As a result of strategic marketing efforts, the social media pages following grew over 80% in engaged connections.

– The company’s website’s bounce rate has reduced to 40%, and we attract over 1,000 internet visitors every month.