Ant Rentals: Building a Brand for Digital Presence
01
Impact
>1k
Website visitor per month
80% ↑
Engagement connections
40% ↓
Bounce rate
02
Visual Identity
04
Approach
Build on the brand
Ant Rentals had a strong corporate brand with detailed guidelines. My job was to expand that identity across marketing materials — social media posts, website pages, and presentations.
Optimize existing website
When I joined, an existing WordPress site was already in place. I identified key areas that needed optimization to reduce confusion and improve the user journey.
Design for more
Apart from the existing web architecture, I integrated a blog section, a career page, and an online rental system to scale the business.
05
Deliverables
WordPress
Web Development
