5.15%
Click-through rate
4
Feature release launches
40% ↓
Bounce rate
Yocale is a cloud-based platform that helps service-based businesses — like salons and med spas — manage appointments, payments, and client relationships in one place.
Our tagline is Business Made Simple. We believe small businesses are the backbone of the economy, and our job is to give them the tools they need to run effortlessly.
Yocale had no unified visual identity across marketing channels — email, social media, and the website. On top of that, the design and content of the website were outdated and needed optimization for a better user experience.
Establish a reusable visual library — colors, typography, components — that keeps branding consistent across every marketing channel and enables fast delivery.
Design and develop web pages for product GTM launches and SEO optimization.
High-converting landing pages follow a proven formula. Every section moves the visitor one step closer to becoming a lead:
Latin America is both a key service region and a core target audience. To reach Spanish-speaking users, we built a fully localized landing page that the Latin America sales team could share directly.
The site had orphan pages in the blog section — the original layout was dumping the latest 100 posts onto a single page while the archive had far more. I restructured the blog with proper categories so every post is indexed and discoverable.
Figma and Webflow each have an MCP that enables certain web component automation (with proper auto-layout), but the current limitation is that they can't automate animations yet.
Creating reusable web components shortens development time and ensures faster delivery. After all, time is money in the SaaS world.
Working with a content writer, we needed a system to test how content worked within the design. I discovered a plugin that syncs a Notion database with Figma (layers need to be named accordingly). With one click, you can localize designs across different content and languages.
